Sarah Jia
Opinion
20 January 2022
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While many of L'Oréal's brands are foreign, L'Oréal China’s Katia Lan says the cosmetics giant is able to connect with Chinese consumers through intangible cultural heritage. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
Opinion
22 December 2021
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Opinion
21 December 2021
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Unlike more affordable alternatives, mid to high-end beauty brands require credibility and endorsement, and Unilever’s Anson Zhao explains how they are crucial in determining success in the highly competitive China market. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more . Key insights: New skincare and beauty brands that want to stand out must establish a positioning and credible endorsements that are relevant to the Chinese market.
Opinion
09 December 2021
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Opinion
09 December 2021
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Opinion
05 November 2021
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Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022, launching soon. Click here to register your interest .
Opinion
05 November 2021
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Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022, launching soon. Click here to register your interest .
Opinion
05 November 2021
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Amid China’s competitive e-commerce market, Emma Liu, general manager of marketing, and Louise Lv, head of digital center – both of Philips Greater China’s healthy living business group – speak to WARC’s Jenny Chan for the Marketer’s Toolkit 2022 about the multinational company’s branding, marketing and product strategies. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
Opinion
04 November 2021
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Michelle Xu, Atlantis Sanya’s director of public relations, speaks to WARC for the Marketer’s Toolkit 2022 about the Hainan resort’s wide range of attractions, as well as the opportunities and challenges during a period of sporadic virus outbreaks in China. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
Opinion
04 November 2021
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Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022, launching soon. Click here to register your interest .
Opinion
02 November 2021
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Jerry Li, CEO of Richora, speaks to WARC’s Jenny Chan for the Marketer’s Toolkit 2022 about his Manuka honey brand and how he was able to build up in a short time what was once an unknown brand in China. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
